Terms of Service

Smritivan — a product of Navigo Software Solutions

Effective Date: 27 July 2026 · Last Updated: 7 November 2026 · Version 2026-11-07

1. Acceptance of Terms

These Terms of Service ("Terms") govern access to and use of Smritivan (the "Service"), provided by Navigo Software Solutions ("Company", "we", "us", or "our"). These Terms supplement, and should be read together with, the Company's general Terms and Conditions and the Smritivan Privacy Policy; in the event of a conflict specific to Smritivan, these Terms control.

Smritivan is used by three kinds of participants: Studios (photography businesses that register as paying customers), Couples (who receive a private wedding or event album), and Guests (who view an album via a time-limited share link without an account). References to "you" apply to whichever role you hold; where a provision applies to only one role, that is stated explicitly.

By ticking the acceptance box and creating a Studio account, by creating or using a Couple account, or by accessing a shared album as a Guest, you agree to be bound by these Terms. If you do not agree, do not use the Service.

You accept these Terms electronically. They are an electronic record under the Information Technology Act, 2000, and no physical or digital signature is needed — ticking the acceptance box (or accepting an updated version, Section 12) is your agreement.

2. Description of Service

Smritivan is a wedding and event photo hosting and studio management platform, providing:

  • Private wedding or event album hosting for Couples, uploaded and organized by their Studio
  • Face search within a Couple's own album, using on-upload face detection
  • Time-limited, revocable share links so Couples can give Guests access to view and download photos
  • Studio-branded delivery pages, an optional public portfolio page, and an opt-in public Studio directory
  • A free public Studio website, which stays active for 3 months after it is first published and remains active thereafter once the Studio has created and paid for at least one album; if no paid album exists at the end of that period, the public page is locked to a placeholder until one is created
  • Album analytics for Studios (views, favourites, link activity, lead taps)
  • Studio payments to the Company for new album uploads and plan upgrades, Couple renewal payments, and Studio payouts of their share of renewal revenue
  • Optional client payment links, through which a Studio can have its client pay for an album, including (where available) a list-price option that earns the Studio Album Credit toward future albums
  • Optional frame and print requests: a Studio can publish a price list, and a Couple — and, where the Couple allows it on a share link, a Guest — can send the Studio a request for framed prints of photos in an album (Section 3.6)

We may modify, add to, or discontinue features of the Service at any time, and will make reasonable efforts to notify affected Studios or Couples of material changes to core functionality.

3. User Accounts & Eligibility

3.1 Studio Accounts

A Studio registers using an email and password, and confirms at sign-up, by ticking a box, that it has read, understood and agrees to these Terms and the Privacy Policy. The person registering confirms they are authorised to bind the Studio's business to these Terms. We keep a record of the version of the Terms and Privacy Policy accepted and the date and time it was accepted (see Section 12).

A Studio is responsible for its account credentials, the accuracy of its business/portfolio information, and all activity under its account, including photo uploads made on its behalf.

3.2 Couple Accounts

A Couple's album is accessed using the phone numbers of the bride and groom. The Couple is responsible for keeping these phone numbers, and any device they use to access the account, secure. If a Couple loses access to the phone number(s) used for sign-in, contact us at support@navigosoftwares.com for account recovery.

3.3 Guest Access

Guests do not create an account. Access to an album via a share link is time-limited as configured by the Couple, and may be revoked or may expire at any time. The Company is not responsible for a Guest's inability to access an album after a link has expired or been revoked.

3.4 Eligibility

Studio and Couple accounts must be created by individuals at least 18 years old and capable of forming a binding contract.

3.5 Account Suspension

We may suspend or restrict access to a Studio or Couple account if we reasonably suspect fraud, abuse, a security risk, unauthorized content, or a violation of these Terms, pending investigation.

3.6 Frame and Print Requests

A Studio may switch on print requests by publishing a price list. When a Couple creates a share link they may allow Guests who hold it to send the Studio a print request, and a Couple may send requests themselves. Before a Couple allows this for the first time on an album, we ask them to confirm by ticking a box that they understand how it works; we record the version of these Terms shown and the time. A Couple can switch print requests off for any link at any time.

A print request is a request, not a sale by the Company. The sale, the price and the final amount, the quality of the print or frame, delivery, payment, and any refund or dispute are solely between the person who sent the request and the Studio. The Company does not sell, print, frame or deliver anything, does not take or hold payment for it, is not a party to the sale, and is not liable for it. Prices shown in the Service are the Studio's estimate until the Studio confirms the final amount.

A Guest or Couple who sends a request gives their name, mobile number and, for delivery, their address to the Studio, to arrange that request. The Studio is responsible for how it uses that information and must use it only to deal with the request. A Couple does not see the details a Guest sends.

4. User Responsibilities / Acceptable Use

You agree not to:

  • Use the Service for any unlawful purpose or in violation of any applicable law
  • Upload photos you do not have the rights and necessary consents to share
  • Attempt to access another Studio's or Couple's album or account data without authorization
  • Share, forward, or republish a Guest access link beyond its intended recipients in a way that circumvents the expiry/access controls a Couple has set
  • Attempt to reverse engineer, scrape, or bulk-download content from the Service beyond normal album usage
  • Use the WhatsApp lead/booking or review-request features to send unlawful, harassing, or misleading messages
  • Interfere with or disrupt the integrity or performance of the Service

As the party uploading wedding or event photos, the Studio is solely responsible for ensuring it has obtained all consents necessary — from the Couple and, where required by applicable law, other individuals depicted, including at events where minors are present — before uploading photos to the Service. This includes consent for the face-detection/face-search processing described in the Privacy Policy. We reserve the right to investigate and take appropriate action against anyone who violates this section, including suspending or terminating access and/or removing content.

5. Payment Terms & Billing

5.1 Studio Payments to the Company (New Album Creation)

Studios pay the Company to create a new wedding or event album, choosing between three plans:

  • Lite plan — ₹249 per album, up to 700 photos
  • Standard plan — ₹349 per album, up to 1,000 photos
  • Extended plan — ₹699 per album, up to 2,000 photos

We may change these prices at any time (Section 5.8). The price that applies is the one shown on the album-creation screen when you pay, and a change never affects an album you have already paid for. Payment is processed via Razorpay Checkout (UPI, cards, netbanking, or wallets). Certain Studio accounts may be designated by the Company as payment-exempt for internal or promotional purposes.

5.2 Plan Upgrades

A Studio may upgrade an existing album on the Lite or Standard plan to the Extended plan, paying the then-current difference between the album's current plan and the Extended plan's price via Razorpay Checkout. Plan changes are one-directional and always move toward Extended — the Service does not currently support downgrading an album back to a lower-priced plan.

5.3 Couple Renewal Payments

Each wedding or event album includes 1 year of included hosting. After this period, continued hosting requires a renewal payment — currently ₹799/year for a Lite-plan album, ₹1,199/year for a Standard-plan album, and ₹1,799/year for an Extended-plan album (subject to change under Section 5.8). Renewal is currently handled manually: our team contacts the Couple directly to explain the renewal and arrange payment. If a Couple does not renew, the album moves to a frozen, read-only state — it is not deleted.

5.4 Studio Payouts

A share of each Couple's renewal payment (the "Revenue Share", being the percentage of the renewal price shown in your Studio dashboard and wallet when the renewal is completed) is credited to the relevant Studio's wallet and paid out to the Studio's nominated UPI ID or bank account. The Revenue Share is a commission paid by the Company to the Studio, and it can change or end as set out in Section 5.8. It is separate from Album Credit (Section 5.6), which is never paid out in cash. Studios are responsible for providing accurate payout details; the Company is not responsible for funds sent to a valid but incorrect account resulting from inaccurate details provided by the Studio.

  • Payouts already initiated are not affected by later changes to payout details
  • Renewal payout amounts are calculated using the renewal cost in effect at the time the renewal is completed
  • Renewal prices and the Revenue Share can change as set out in Section 5.8, which also protects any Revenue Share already earned
  • A share is payable only once the Couple's renewal payment has been received in cleared funds. If a renewal payment is refunded, reversed or charged back, no share is due on it, and a share already paid may be recovered by deducting it from later payouts or other amounts the Company owes the Studio
  • Payouts are paid net of any tax the Company is required by law to deduct at source (for example, tax deducted at source on commission). The Company will give the Studio the documentation the law requires for any amount deducted
  • Before making a payout the Company may require the Studio to provide its PAN (and its GST registration number and a tax invoice, if it is registered for GST), and may hold a payout until it has them. Where tax law applies a higher rate of deduction because no PAN has been provided, that rate applies
  • The Company may pay out on a periodic schedule and may set a minimum payout amount; amounts below the minimum are carried forward

5.5 Studio Bills to Couples

Where the Company offers a Studio a discount off the listed price of a new album, the Studio's dashboard lets the Studio generate and share with its Couple client a "bill" reflecting the original, pre-discount amount, alongside a separate "receipt" reflecting the actual amount paid to the Company, for the Studio's own records. The Company is not a party to, and assumes no responsibility for, any amount a Studio represents to or charges its Couple client that differs from what the Studio actually paid the Company.

5.6 Client Payment Links and Album Credit

This Section applies from the date the Company makes the list-price option below available to Studios.

Client payment links. For an album that has not yet been paid for, a Studio may create a private payment link and share it with its client or anyone else it chooses (the "Payer"). The Payer pays the Company directly through Razorpay, without needing an account, and the album unlocks once the Company has confirmed the payment. The Studio is responsible for who receives the link and may switch it off at any time; switching it off does not affect a payment already made.

Price options. Where the Company makes it available, the Studio chooses, before it creates or changes a link, whether the Payer pays (a) the Studio rate, being the plan price in Section 5.1, or (b) the list price for the plan, which is higher. Both amounts, and the Album Credit the Studio would earn under (b), are shown to the Studio on the payment-link screen before it chooses, and the Payer is charged, and shown on the payment page, the amount for the option chosen. Every payment is received by the Company for the album. The Company does not collect money on the Studio's behalf, and what a Studio agrees with its client about who bears the cost is between them (Section 5.5).

Album Credit. If a Payer pays the list price through a link, the Company credits the Studio with Album Credit equal to the list price minus the Studio rate, as quoted when that payment was started, once the Company has received the payment in cleared funds. Album Credit:

  • is a discount the Company gives the Studio on future purchases from the Company. It is not money, a deposit, a stored-value or prepaid payment instrument, or a debt owed to the Studio, and it earns no interest
  • can be used only toward the price of a new album that the same Studio creates on Smritivan, in whole or in part. It cannot be used for renewals, plan upgrades or any other charge unless the Company says so in the Studio dashboard
  • cannot be withdrawn, refunded, redeemed for cash, transferred, sold, assigned or pledged, and cannot be moved to another account or person
  • becomes available for use only after a waiting period, shown to the Studio when it chooses the list price, so that refunds, reversals and disputes on the Payer's payment can be dealt with first
  • is applied only when the Studio chooses to use it at checkout. Credit reserved for a payment in progress can be released by the Studio before that payment is confirmed
  • does not currently expire. The Company will not introduce an expiry for credit already earned without at least 60 days' notice to the Studio

Reversal. If the Payer's payment is refunded, reversed, disputed or charged back, the Company may cancel the Album Credit that payment earned. If the Studio has already used that credit, the Company may recover its value by setting it off against other Album Credit or amounts the Company owes the Studio (including renewal payouts), or by charging the Studio for the album that credit paid for.

Misuse. The Company may refuse, withhold, cancel or reverse Album Credit, and may suspend a Studio's access to the list-price option, if it reasonably suspects the option is being used to obtain credit through fraudulent, circular or self-dealing payments, including payments made with a card, UPI account or bank account that the person paying does not own or is not authorised to use.

Changes and closure. The Company may change, suspend or withdraw the list-price option at any time. A change applies to links created and payments started after it; Album Credit already earned stays subject to this Section. If a Studio closes its account, or the Company closes it for a breach of these Terms or for fraud, unused Album Credit is forfeited. If the Company closes a Studio account for any other reason, it will give at least 30 days' notice, during which the Studio may use its remaining Album Credit.

5.7 Taxes

All fees are exclusive of applicable taxes (e.g., GST) unless stated otherwise; each party is responsible for its own applicable tax obligations. Where the law requires the Company to collect, charge or deduct tax, including tax deducted at source from payouts under Section 5.4, it will do so and the amount received or payable by the Studio is adjusted accordingly. Where tax law requires a different treatment of Album Credit from the one described in Section 5.6 (for example, charging tax when credit is issued rather than when it is used), the Company may apply that treatment and adjust amounts as far as needed to comply.

5.8 Prices, the Revenue Share and Changes to Them

What the Revenue Share is. The Revenue Share (Section 5.4) is a commission the Company chooses to pay Studios on the renewals it collects. It is not a partnership, joint venture, agency or employment, it gives the Studio no ownership interest in or share of the profits of the Company, and no minimum amount is guaranteed. The Studio acts as an independent business. The "Programme" means the Company's arrangement for paying the Revenue Share.

What the Company may change. The Company may, at any time and at its discretion:

  • change the prices of albums, plans, plan upgrades and renewals
  • change the percentage or method used to work out the Revenue Share, or add conditions, limits or minimum or maximum amounts to it
  • suspend or end the Programme
  • replace the Revenue Share, wholly or partly, with Album Credit or another benefit (a "Conversion")
  • change any other fee, policy or feature of the Service

A change to the percentage or method, a suspension or ending of the Programme, or a Conversion is a "Programme Change".

How the Company will use these rights.

  • Looking forward only. A change applies only to renewals the Company records as completed, and purchases made, on or after the date the change takes effect (the "effective date"). It does not reduce, cancel or convert a Revenue Share already earned on a renewal completed before the effective date. That Revenue Share stays payable in cash under Section 5.4, including its tax, PAN and recovery provisions.
  • Notice. The Company will give at least 15 days' notice before the effective date of any Programme Change, by email, by WhatsApp message to the number on the Studio's account, or by an in-app notice (any one is enough). The percentage in force is always the one shown in the Studio's dashboard, and an announced change appears there, with its start date, from the day it is announced. A shorter period applies only where a change is needed to comply with law or with an order of a court, regulator or tax authority, or to stop fraud or abuse, in which case the Company will give as much notice as is practicable.
  • Price changes. A new price applies to purchases and renewals completed after it takes effect, is shown before the Studio or a Couple pays, and never affects anything already paid for.
  • Conversion. If the Company converts the Revenue Share into Album Credit, its notice will say how the credit on later renewals will be worked out. Album Credit given this way is Album Credit under Section 5.6: it can be used only toward new albums on the Studio's own account, is never paid out in cash, and follows the other rules in that Section.

Your right to leave. If a Studio does not accept a Programme Change, it may close its account by writing to support@navigosoftwares.com before the effective date. A Studio that closes its account for this reason does not forfeit unused Album Credit under Section 5.6: the Company will keep the account open for 30 days after the request, or until the effective date if later, so the credit can be used. Any Revenue Share already earned is paid in the ordinary way.

No compensation for expected earnings. Once notice has been given under this Section, the Company is not liable to a Studio for earnings the Studio expected from future renewals that the change affects. This does not limit the Studio's right to amounts already earned, or any right the law gives the Studio that cannot be excluded.

6. Intellectual Property Rights

6.1 Our IP

All rights, title, and interest in and to the Service — including the Smritivan platform, its software, the face-search technology, and all Company branding — are and remain the exclusive property of the Company or its licensors.

6.2 License to You

We grant Studios and Couples a limited, non-exclusive, non-transferable, revocable license to access and use the Service for hosting, viewing, and sharing wedding or event photos as contemplated by these Terms.

6.3 Ownership of Photos

The Studio and/or Couple retain whatever ownership or license rights in the uploaded wedding or event photos they held before uploading to the Service. We claim no ownership over uploaded photos — we are granted only a limited license to host, process (including face detection), and display the photos as necessary to provide the Service.

6.4 Portfolio & Directory Content

Where a Studio opts in to feature specific photos on its public portfolio page or the public Studio directory, the Studio represents that it has the Couple's permission to use those specific photos publicly.

6.5 Feedback

If you provide suggestions or feedback about the Service, we may use it without restriction or obligation to compensate you.

6.6 Reviews

Couples may post reviews of a Studio, and these may be shown publicly. A Studio must not write, buy or manipulate reviews of itself, or remove genuine reviews to give a misleading picture. We may remove a review that is unlawful, abusive, fake or misleading, but we are not obliged to monitor reviews.

7. Third-Party Services / Integrations

Smritivan relies on and integrates with the following third-party services:

  • Google Firebase / Google Cloud — authentication, database, and application hosting/compute
  • Cloudflare R2 & Cloudflare Workers — stores and delivers all uploaded wedding or event photos and Studio assets
  • Razorpay — processes Studio payments for new album creation and plan upgrades, and payments made by a Studio's client through a client payment link
  • WhatsApp — booking/lead and review-request features open a pre-filled WhatsApp message; messages are only sent if and when the Studio or Guest chooses to send them

We are not responsible for the availability, accuracy, security, or practices of these third-party services, which are governed by their own terms and privacy policies.

8. Disclaimers & Limitation of Liability

8.1 Disclaimer of Warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY.

8.2 Feature-Specific Disclaimers

  • Face search accuracy: automated face detection/matching may occasionally miss faces or misidentify individuals — we do not guarantee accuracy or completeness of results.
  • "Forever storage": our default hosting model keeps albums stored indefinitely; unpaid albums move to a frozen, read-only state rather than being deleted, subject to events outside our reasonable control.
  • Guest link expiry: once a share link expires or is revoked, we are not liable for a Guest's resulting inability to access photos.
  • Portfolio/directory visibility: we do not guarantee search engine ranking, traffic, or lead volume from a Studio's public listing.
  • Frame and print requests: sizes, frames, extras and prices are set by the Studio. Colours on a screen can differ from a finished print, and photos are stored at up to 4,000 pixels on the longest side, so very large prints may look soft. We do not guarantee that a Studio will answer, accept, fulfil or deliver a request, or the price, quality or timing of anything it supplies.

8.3 Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE COMPANY SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF THE SERVICE. THE COMPANY'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR IN CONNECTION WITH THE SERVICE SHALL NOT EXCEED THE TOTAL AMOUNT YOU PAID TO THE COMPANY FOR THE RELEVANT ALBUM IN THE 12 MONTHS BEFORE THE CLAIM AROSE.

This limit does not apply to amounts the Company owes you under Section 5 (such as a Revenue Share that has been earned and is unpaid), and nothing in these Terms excludes or limits liability that cannot be excluded or limited by law, including liability for fraud. Some jurisdictions do not allow the exclusion of certain warranties or limitation of liability, so some of the above limitations may not apply to you.

9. Indemnification

You agree to indemnify, defend, and hold harmless the Company and its officers, directors, employees, and agents from claims arising out of or in any way connected with:

  • Your access to or use of the Service, or your violation of these Terms
  • Your violation of any third-party right, including privacy rights of any individual depicted in uploaded photos
  • A Studio's failure to obtain necessary consents for photos it uploads
  • Inaccurate payout details provided by a Studio
  • A Studio's billing representations to its Couple client under Section 5.5 that differ from amounts actually charged by the Company
  • A Studio's use of client payment links, including what it tells a Payer about the price or about what the Payer's payment covers
  • A Studio's handling of print requests, including the accuracy of its prices, what it promises about quality or delivery, and its use of the names, phone numbers and addresses it receives

10. Termination Rights

A Studio may close its account at any time by contacting support; a Couple may stop using the Service at any time. We may suspend or terminate access if a Studio or Couple breaches these Terms, if required by law, or if we discontinue the Service generally.

Access to the Service ends immediately upon termination. Consistent with our "forever storage" model, wedding or event photos are not deleted solely because a Studio account is closed, unless the Couple or another authorized party requests deletion. What happens to unused Album Credit when an account is closed is set out in Section 5.6, and closing an account because of a Programme Change is covered by Section 5.8. A Revenue Share already earned stays payable after an account is closed, subject to Section 5.4. Provisions that by their nature should survive termination (IP rights, indemnification, limitation of liability, governing law) will survive.

11. Governing Law & Dispute Resolution

These Terms are governed by and construed in accordance with the laws of India. In the event of any dispute, the parties shall first attempt to resolve the matter amicably. If unresolved within thirty (30) days, it shall be referred to and finally resolved by binding arbitration under the Arbitration and Conciliation Act, 1996, with a sole arbitrator, seated at Ernakulam, India, conducted in English, and kept confidential. Subject to arbitration, the courts at Ernakulam, India shall have exclusive jurisdiction for interim or injunctive relief.

12. Changes to Terms

We may update these Terms and the Privacy Policy from time to time — for example to reflect changes in law, in the Service, in prices, or in how we run the business. The "Last Updated" date and "Version" at the top of each page show which version is in force.

12.1 Notice

  • Programme Changes (Section 5.8): at least 15 days' notice before they take effect, given as set out in that Section.
  • Other material changes — those that reduce your rights, add to your obligations, or change how we use your data: at least 7 days' notice, by email, WhatsApp message to the number on your account, in-app notice or website banner (any one is enough).
  • Changes required by law or an order of a court, regulator or tax authority, changes needed to protect security or stop fraud or abuse, and changes that do not reduce your rights (such as corrections, clarifications and new features): they may take effect when posted, and we will tell you as soon as is practicable.

12.2 Accepting an update

When we publish a material update we may ask each Studio to confirm it by ticking a box in the dashboard before continuing. We record the version accepted and the date and time. If we have given the notice above and you keep using the Service after the effective date without having closed your account, you are treated, as far as the law allows, as having accepted the update.

12.3 If you do not agree

You may close your account before the effective date (Sections 5.8 and 10). The previous version continues to apply to you until then. We keep earlier versions of these Terms and will give you a copy on request.

13. Refunds & Cancellation

Payments made to the Company for new album creation or plan upgrades are generally non-refundable once processed, except where required by applicable law or where the Company, in its discretion, agrees to a refund. Couple renewal payments, being collected manually, are handled case-by-case by our team at the time of renewal. A payment made by a Payer through a client payment link is treated as a payment for a new album under this Section; if the Company agrees to refund it, the Album Credit that payment earned is cancelled under Section 5.6. Album Credit itself has no cash value and is not refundable. To request a refund, contact us at support@navigosoftwares.com.

14. Force Majeure, Severability & General Provisions

The Company is not liable for failure or delay in performance resulting from causes beyond its reasonable control. If any provision of these Terms is found unenforceable, that provision will be limited to the minimum extent necessary and the rest will remain in effect. You may not assign your rights under these Terms without our consent; we may assign these Terms in connection with a merger, acquisition, or sale of assets. These Terms, together with the Privacy Policy, constitute the entire agreement between you and the Company regarding the Service.

15. Contact / Grievance Officer Details

For questions about these Terms, or to raise a grievance, contact:

  • Levin Xavier, Grievance Officer
  • Navigo Software Solutions
  • 114/3 89/4 Door 7/528 Manayath (H), Nayarambalam, Near Lobelia HSS, Pin: 682 509.
  • grievance@navigosoftwares.com
  • +91 80755 17050